ADVERTISEMENT (Iklan)
Advertisement
is a public announcement in a newspaper or on the radio, television, or
Internet advertising something such as a product for sale or an event. It is a
notice or display that is used to persuade people to buy some products. There
are some products which are offered in the advertisement; including goods,
services and job vacation. advertisement; including goods, services and
job vacation.
ANNOUNCEMENT (Pengumuman)
Announcement
(pengumuman) adalah pernyataan lisan atau tertulis yang ditujukan untuk
memberitahukan
sesuatu kepada orang banyak.
Pengumuman
lisan minimal memuat:
a.
kepada siapa pengumuman tersebut ditujukan.
b.
isi atau dimaksud dan pengumuman tersebut. Pengumuman lisan biasanya singkat
dan
diakhiri dengan ucapan terirna kasih.
Example:
Attention, please:
To all passengers of
Argolawu train, please get on board now. The train is going to leave in 5
minutes. Thank you.
Bagian-bagian pengumuman
tertulis :
a. Judul atau jenis
kejadian (The title/type of event)
b. Tanggal dan waktu
(date and time)
c. Tempat (place)
d. orang/alamat yang
dapat dihubungi (contact person/address)
Examples:
BROCHURE (Brosur)
A
brochure or pamphlet is a leaflet advertisement. Brochures may advertise
locations, events, hotels, products, services, etc. They are usually
succinct in language and eye-catching in design, and usually using a headlines.
Examples:
GREETING CARD
(Kartu ucapan salam)
A
greeting card is an illustrated card used to convey an expression of friendship
or other feeling.
Greeting
cards are usually given on special occasions, such as birthdays, Lebaran day or
other
holidays,
they are also sent to express thanks or congratulation. Greeting cards are
usually
packaged
with an envelope. They are made with various styles.
1.
The purpose :
a. To congratulate someone’ achievement
b. To express sympathy on someone’s
c. To motivate someone on gaining achievement
a. To congratulate someone’ achievement
b. To express sympathy on someone’s
c. To motivate someone on gaining achievement
2
. The Important points
a. Clarify a clear purpose
b. Use a appraisal diction
c. Accurate addressee
a. Clarify a clear purpose
b. Use a appraisal diction
c. Accurate addressee
Examples:
INVITATION
(Undangan)
Function
: to invite someone to attend an occasion.
The
Structure/Parts :
· The
Addressee (The person invited)
· Salutation
· The
message (the content of the message)
· The
Sender
The
requirements :
· It
should have an accurate addressee
· It
gives clear time, place, and activity
· It
provides sufficient information about the inviter.
· Express
that the writer is looking forward to seeing person
If
there is a dress code, state it in the lower left-hand corner
NOTICES
(Peringatan)
Notices
is defined as advanced notification or warning. People usually use notice to
give information,
instruction
or warning. That’s why in the notice, people use a simple word with a simple
font which is
written
in a placard or notice board.
Types
of notice:
1.
Command
Example:
Example:
· Keep
The Door Closed
· Slow
Down
· Keep
the Room Clean
2.
Caution
Examples:
Examples:
· CAUTION
wet floor
· CAUTION
Hot Surface
3. Information:
Example:
Example:
· For
Staff Only
· Rest
Area
· Bike
Route
4. Prohibition
Example:
Example:
· Pedestrians
Prohibited
· No
Smoking
· No
Parking
· Don’t
littering
5.
Warning
Example:
Example:
· Warning
High Voltage
· Warning
Keep Out Of Children Reach
· Beware
of Pickpockets
POSTER (Poster)
A
poster is any large piece of printed paper designed to be attached to a wall or
vertical surface.
Typically
posters include both textual and graphic elements, although a poster may be
either wholly graphical or wholly textual.
Posters
are designed to be both eye-catching and convey information. Posters may be
used for many purposes, and they are a frequent tool of advertisers
(particularly of events, musicians and films) to communicate a message.
Examples:
SHORT FUNCTIONAL TEXTS (Tek fungsional pendek)
Short
Functional Text adalah
teks pendek yang berisi perintah, pengarahan, sesuatu yang harus
dilakukan atau
tidak boleh dilakukan yang dapat berupa larangan (prohibition), undangan
(invitation), Kartu Ucapan (Greeting Cards), pesan
pendek (short message), daftar belanja (shopping list),
peringatan (notice), pengumuman (announcement), iklan (advertisement),
dan lain-lain yang mengandung makna dan digunakan dalam komunikasi
sehari-hari.
SHORT
MESSAGE (Pesan pendek)
The
function is to send an important message to other people.
Tips
to write a short message:
1.
Clear addressee (someone who receives the message)
2.
Straight forward
3.
If it is an instruction state it clearly.
Examples
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